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Are you Hiring Social Media Influencers?

Written by Alina Lee

Be careful! Cardi B Sponsor, Teami, Received a $15.2 Million Penalty for an Inadequate Social Media Disclosure  

 

Teami, a marketer of teas and skincare products, settled Federal Trade Commission charges that it: 

  1. Used unsupported weight loss and health claims related to statements that its products could cause weight loss and treat diseases, and  
  2.  Didn’t ensure its well-known influencers, like Cardi B, adequately disclosed that their social posts about Teami products were paid advertising.  

 

The FTC highlighted that Cardi B’s promotional Instagram posts did not include a disclosure that the endorsements were paid-for unless they clicked the “more” option. Cardi B received a warning letter as a result.  

 

Cardi B and Teami could have avoided this complaint by simply inserting “#ad” or “#sponsored” within the first 10 words of the caption while ensuring it’s before the “more” option on the post.  

 

 Read more here: http://alturl.com/m9jud  

 

Be careful when promoting your business on social media! Contact me to review your ads to ensure legal compliance.

 

Follow Aspire Law for more tips.

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About The Author Alina Lee

I am a marketing law attorney who helps marketing agencies and companies with marketing departments protect their brands. In my legal career, I’ve worked at two prominent law firms and in-house at two renowned companies. Through my firm, Your Ad Attorney, I provide end-to-end legal counseling for your front-end marketing, online paywalls, and customer service communications. Plus, I provide up front flat rates on a project-by-project basis with clear turnaround times.
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This blog gives general information about marketing law trends and updates. Nothing on this site is meant as legal advice. Each situation differs on a case-by-case basis depending on the facts presented. Providing this information doesn’t create an attorney-client relationship and readers should not act upon this information without seeking legal counsel.