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Aspire Law Welcomes Zach Eyster as New Partner, Expanding Brand Protection and IP Services

Written by Alina Lee

ATLANTA, Ga. (March 17, 2026) – Aspire Law, one of Atlanta’s fastest-growing boutique law firms, is excited to announce the addition of Zach Eyster as Partner. Zach joins Aspire Law with a strong background in all phases of trademark law, from IP counseling and prosecution through enforcement and litigation, further strengthening the firm’s commitment to helping clients protect and grow their most valuable brand assets.

Zach’s clients appreciate his ability to cut through distractions and focus on the most relevant, profitable, and protective strategies, advocating for their interests with exceptional energy and enthusiasm.

He has significant experience representing clients in federal and state courts as well as before the USPTO and Trademark Trial & Appeal Board.  Zach is recognized for delivering efficient, cost-effective, and investment-worthy solutions tailored to each client’s needs.

Like many of his colleagues at Aspire Law, Zach was formerly in-house counsel, making him a more practical and business-savvy attorney. He also spent the early part of his career in Big Law.

A graduate of Emory University School of Law, Zach earned his Juris Doctor with honors and was a Robert W. Woodruff Fellow.

Zach has also been recognized as a Best Lawyers “One to Watch” honoree since 2023, reflecting his commitment to high-quality service and results-driven counsel.

“We are excited to welcome Zach to Aspire Law,” said Alina Lee, Founder of Aspire Law. “His focus on client satisfaction and deep focus on brand and IP protection will provide immense value to our clients while his in-house experience will further our mission to deliver business-savvy and right-sized legal support.”

“Alina is a star who has built a team of stars at Aspire Law,” Zach notes.  “I’m so grateful and excited that Aspire Law has invited me to be a part of their mission.  In all the ways that matter, we are perfectly aligned, and I cannot wait to see what’s in store for us.”

Founded in 2021 by Alina Lee, Aspire Law is a Chambers® rated award-winning business law firm representing leading enterprise organizations nationwide. The firm’s practice areas include technology law, marketing law, trademarks, copyright, broad IP licensing, corporate, M&A, data privacy law, data security law, sports law, procurement transactions, and general transactional overflow support—offering practical counsel and flexible legal staffing solutions that help clients achieve their business goals more seamlessly. Guided by its mission, “Empowering Clients. Transforming Lives. Happy Lawyers Everywhere,” Aspire Law combines exceptional client service with an innovative culture that prioritizes attorney wellbeing and work-life balance. For more information, visit www.aspire.law.

About The Author Alina Lee

I am a marketing law attorney who helps marketing agencies and companies with marketing departments protect their brands. In my legal career, I’ve worked at two prominent law firms and in-house at two renowned companies. Through my firm, Your Ad Attorney, I provide end-to-end legal counseling for your front-end marketing, online paywalls, and customer service communications. Plus, I provide up front flat rates on a project-by-project basis with clear turnaround times.

Prior results do not guarantee a similar outcome.

This blog gives general information about marketing law trends and updates. Nothing on this site is meant as legal advice. Each situation differs on a case-by-case basis depending on the facts presented. Providing this information doesn’t create an attorney-client relationship and readers should not act upon this information without seeking legal counsel.