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Want to develop deeper connections and a stronger network?

  Improve your networking skills with these helpful tips. 

  

1. Send an email to those who have inquired about your business in the last 3 months.  

• Check-in and circle back to their projects. This can be just the reminder they need to move forward or can help keep your business in mind for future work. 

  

2. Check in with your best clients, especially if you haven’t received any recent work. 

• Send an email to reconnect and find out how they are doing. Oftentimes, listening to your clients’ current projects and needs is the path to new projects. 

  

3. Connect with other professionals who provide different services to your same clients. 

• Utilize social media like LinkedIn to contact these professionals. Learn more about their expertise and don’t forget to share how your services can help.  

  

4. Leverage your referral network and make an introduction should your client need another service outside of yours. 

• Connecting others reminds them of your value and understanding of their business. 

  

5. Reach out to those who have provided interesting feedback on recent work. 

• Continue to improve your performance by learning from those who provide feedback when you can. 

  

Follow Aspire Law for more tips.

Are you struggling to get your clients to pay you?

Are you struggling to get your clients to pay you?

  

Set up an efficient and client-friendly billing system with these helpful tips. 

  

  • Use an online payment system 

– Simplify the client payment process with electronic payment options 

– Have a demand letter of payment template 

– Save time when you need to inform a client of outstanding payments 

– Opens communication to resolve client debt through a fair solution for both parties 

– Can support your case if further action is needed 

 

  •  Have an alternative payment plan 

– May help you get paid in a way that accommodates your client’s situation 

– Can maintain a positive relationship by putting the client’s needs first 

 

  • Understand the rules of debt collection in your area 

– Protect your business and be clear on how to move forward  

  

  •  Dos and don’ts of payment collection 

– Don’t use aggressive or threatening language 

-Be professional and clearly address the problem, amount due, context, action required, deadline, and next steps 

-Be as specific as possible 

-Keep records 

  

Don’t let collecting outstanding payments be awkward. Get paid for your valuable time and work in a professional and relationship-building way. 

  

Follow Aspire Law for more tips! 

 

Unlocking the Wisdom of “Four Thousand Weeks”

In Four Thousand Weeks: Time Management for Mortals, Oliver Burkeman challenges us to rethink our relationship with time. With an average lifespan of about 4,000 weeks, how do we make the most of it? Here are some transformative takeaways that can reshape our lives:

 

  1. Embrace Your Limits
  • Acknowledge that you can’t do it all. Prioritize what truly matters to you, including rest and joy.

 

  1. Live in the Present
  • Stop postponing happiness for future goals. Enjoy leisure for its own sake—it’s essential for a fulfilling life.

 

  1. Make Meaningful Choices
  • Focus on conscious trade-offs. Accept that not everything will get done, and that’s okay!

 

  1. Reject Productivity Culture
  • Burkeman critiques the relentless hustle. Balance your life with rest and leisure; they are vital components of fulfillment.

 

  1. Cosmic Insignificance Therapy
  • Embrace your small place in the universe to relieve pressure. It’s liberating to know that not everything we do needs to be monumental.

 

What resonates with you?

Share your thoughts or experiences! How do you prioritize what matters most in your life?

 

If you’re ready to rethink time management, I highly recommend grabbing a copy of this eye-opening book!

Follow Aspire Law for more tips.

 

Not sure about the Licensing and Terms of Use of AI Image Generators?

Checking the terms of use (or service) and licensing agreement of an AI-generated image from a third-party source or platform is essential to see if there are any limits on using it on websites or commercial applications. Below are details of some well-known AI image generators and your rights in the content they produce.

DALL-E (Open AI)
• Cost: Free (15 Credits); Purchase an additional 115 credits for $15. Each credit allows you to create one “generation” using the system.
• Terms of use: “As between you and OpenAI, and to the extent permitted by applicable law, you (a) retain your ownership rights in Input and (b) own the Output. We hereby assign to you all our right, title, and interest, if any, in and to Output.”

Visme
• Cost: Free (Basic plan) to $24.75 per month (Pro plan, billed annually).
• Terms of use: “Visme will not claim any copyright ownership over your
input data or the resulting material you generate.”

Midjourney
• Cost: $8 per month (Basic plan, billed annually) to $96.99 per month (Mega plan, billed annually).
• Terms of use: “ You own all Assets You create with the Services to the fullest extent possible under applicable law.”

Bing Image Creator
• Cost: Free
• Terms of use: “Microsoft does not claim ownership of Prompts, Creations, or any other content you provide, post, input, or submit to, or receive from, Image Creator (including feedback and suggestions).”

Visit Aspire Law for more tips!

Did you know the federal government is now requiring business owners to report who owns each business?

What are the new reporting requirements?
Effective January 1, 2024, the Corporate Transparency Act requires many companies to report information about who owns or controls the company to the Financial Crimes Enforcement Network (FinCEN), a bureau of the U.S. Department of the Treasury. Failure to report the information to the federal government can result in both civil and criminal action.
 
Who is required to report?
•Companies formed or based in the USA and foreign companies registered to do business in the USA
•However, there are 23 types of entities that are exempt from the reporting requirements, including non-profits and certain “large operating companies” that have reported over $5,000,000 in revenue.
 
What are the deadlines for reporting BOI?
•If your company was formed before January 1, 2024, then you must report by January 1, 2025.
•If you form your company in 2024, you must report within 90 days of formation.
•If you form your company on or after January 1, 2025, you must report within 30 days of formation.

How do you report for ownership information with FinCEN and comply with the new law?
Complete your report on the FinCEN website for free.

How often do you need to report information?
Business owners only need to report their ownership information once, plus each time there are changes in ownership, which must be made within 30 days.

Want more information?
Be sure to review FinCEN’s Small Entity Compliance Guide and their FAQs, which provide information to help small businesses comply with the new reporting requirements.

Need assistance filing your report? Contact us at Aspire Law

7 Steps You can Take to Create a High-performing Team without Burnout

1. Set a “done for the day” time
• Transformational managers demand that employees leave the office at a decent hour
• A manager would say to an employee staying late, “Why are you still here? We don’t stay late here unless there is an absolute emergency. We want you to be fresh tomorrow morning. Please go home.”

2. Request a little less than the maximum effort–studies show that 85% effort is ideal
• Maximum effort doesn’t always translate into the best results. Studies show that 85% effort leads to better long-term results.
• Managers can start by asking, “What does it feel like to be at 100% intensity?” and then, “How can you keep this closer to the 85% level?” to help coach employees to reach and maintain this sweet spot.

3. Ask, “How am I adding unnecessary stress to your work?”
• Top performers are already self-motivated, so managing them in the same way as everyone else will just wear them out and make them a flight risk.
• Managers can ask their top performers, “How am I adding unnecessary stress to your work?” and take the necessary steps to fix the situation

4. Encourage 85%-correct decisions
• Let people know that an 85%-right decision is acceptable while making decisions as a team. Don’t insist on “100% perfect.”
• Asking for 85%-correct decisions relieves your top employees of unnecessary strain and keeps your team moving forward as opposed to waiting for the 100%-right decision before taking action.

5 . Be mindful when using high-pressure language
• High-pressure words like “ASAP,” “NEED,” or “URGENT” can put your team members under too much stress.
• Asking your team members, “What do you need to say no to in order to say yes to this?” can be a better alternative to expecting them to always agree to every request.

6. End meetings 10 minutes early
• Research from Microsoft’s Human Factors Lab found that a brief break prevents stress from building up, but back-to-back no-break meetings make it harder for attendees to concentrate and participate.
• Ending meetings 10 minutes early can help keep employees out of “stressed brain” and keep them in “relaxed brain,” where they can do their best thinking.

7. Make 85% your personal intensity level
• Managers must similarly set their own intensity to 85% to show their employees that it’s okay to not constantly be stressed out.
• Managers who embrace the 85% rule as their new way of thinking will see an improvement in the performance of their teams.

Aspire Law

Get better long-term results with 85% effort

Despite some companies’ best efforts, a wellness app cannot change the current burnout culture. Instead, it requires managers and organizations to change their mindset and work culture.

The old harmful management mindset
• “Maximum effort = Maximum results”
• “No pain, no gain” and “Give it 110%”
• Take a look at McKinsey’s burnout study, which found that “toxic workplace behavior was the biggest predictor of burnout symptoms and intent to leave by a large margin.”
• Having these harmful mindsets not only hinders great performance, but it also breeds toxic behavior, which leads to burnout, which feeds toxicity, and so on.

The new better management mindset
• The 85% rule – to reach maximum output, you need to refrain from giving maximum effort. Giving 85% effort rather than 100% effort allows you to sustain your performance for longer and keeps your mind fresher and sharper.
• The idea of “No pain, no gain” is illogical – Carl Lewis, a 9-time Olympic gold medalist, would explain, “In many cases, it is more important to rest than it is to drive yourself to the point of pain.”

In order to truly get the best out of our workforce, we need a new mindset backed by data. A better formula would be “optimal effort = maximum results” as opposed to “maximum effort = maximum results,” as less effort can actually result in greater achievement.

Visit Aspire Law for more business tips.

Noticing an uptick in suspicious communications targeting you or your business?

Here are some ways to stay vigilant and protect yourself from fraud and scams.

Be aware of these red flags in communications from potential fraudsters:

1. Texts/Phone Calls
• “spoof” calls or texts appearing to be from a known company but directing you to respond to an unknown number
• language that is alarmist or too complimentary
• aggressive requests to respond
• notices that you will lose money if you fail to act

2. Website
• invitations to click on links to “spoof” websites that appear legitimate but use fake URLs to resemble those of well-known companies and trick you into providing confidential information
• altered or additional login details or transaction pages

3. Email/Letter
• scam emails posing as official correspondence from a company that persuade you to click on a link to address an urgent issue regarding your account
• the email address does not  match the actual email of a legitimate sender you have been communicating with
• badly written requests with poor grammar or spelling
• different payment details provided than previously shared

4. General
• impending charge notices
• urgent requests
• requests to pay for services through a specific method, such as a gift card or through a digital service
• unexpected requests to renew your services

What can you do?

— Be vigilant. Regularly reviewing your invoices, account statements, and transactions will help you spot and report fraud. Any illegal transactions should be immediately reported to your bank and companies that are being imitated by fraudsters.

— Verify. If you receive an unexpected call from a stranger claiming to be from a bank or asking for payment, hang up and call your banker or the corporate office of the company that is potentially being imitated.

— Be cautious about sharing personal information. Never share your personal passwords with anyone over text, phone call, email or otherwise. If you receive a call unexpectedly from someone asking you to divulge personal information, make sure that the phone number is legitimate before sharing.

— Cybersecurity. Only install and download software from reputable sources.

— Passwords. Change your password regularly.

 

Visit us at Aspire Law.

 

Improve Your Marketing with a Marketing Strategy Mission Statement

Q: What’s an example of a marketing strategy mission statement?

A: Here is mine –> “Aspire Law and Alina Lee strive to provide the best industry tips, marketing law insights, and inspiration for marketing professionals and in-house attorneys to help them achieve successful marketing while reducing their legal risk.”

Q: Why should we create a MARKETING-specific strategy statement like this?

A: It’s like having a compass for your marketing! Don’t wander around the woods hoping to bump into your target audience. Have a clear direction for finding them, attracting them, and keeping them engaged!

The purpose of having a clearly defined content marketing strategy mission statement is to help you better focus on sharing valuable, relevant, and consistent content to attract and retain your desired audience to drive profitable customer action–every single time.

Q: Do you have a content marketing strategy statement?

A: Let me know if you’d like referrals to amazing marketing professionals! 

Want to reduce your liability risks when calling or texting consumers? Protect your company from TCPA liability with this helpful tool.

☎️ The Telephone Consumer Protection Act (TCPA) has strict rules and penalties for companies that call or text the wrong number, with statutory damages ranging from $500 to 1,500 per call or text. Due to these regulations, companies have paid millions in class action settlements even when the wrong party is contacted unintentionally. 

How can you protect your company from TCPA liability?

🗂On November 1, 2021, The Federal Communications Commission (FCC) launched the Reassigned Numbers Database (RND) – a database that tracks reassigned cell numbers to prevent consumers from getting unwanted calls intended for the previous owner of the same phone number.

Companies that register and use RND can reduce their liability risks in 2 ways:

✅ They are able to check the database to see if the number to be called was reassigned or placed on the do-not-call registry

✅ They are also protected from any liability that may come from incomplete or incorrect information in the RND

➡️ What are the steps you need to take to be protected from TCPA liability once you’ve registered? You’ll need to show:

・ Consent from the recipient of intended call or text

・ You’ve queried the up-to-date RND database before calling or texting the number

・ You didn’t receive a report from the RND that the number was permanently disconnected on or after the date of consent

– Don’t forget to include third-party vendors who are calling or sending text messages on your behalf when assessing your TCPA compliance. 

👉🏼 Need more guidance on business laws? Contact me to learn more about how my services can help you achieve your business goals!

Want others to promote your brand but don’t want to HURT your intellectual property rights?

Here are some pointers when allowing people outside your company to use your logo to promote you:

1️⃣ Get a trademark license agreement in place to avoid eroding your legal rights in your logo.

2️⃣ Draft the license as narrowly as possible. For example, limit use to just their website or certain pre-approved marketing materials.

3️⃣ Make sure they have to get it pre-approved by you before they can use your logo anywhere. This should be in your license agreement.

4️⃣ Keep the ability to end the license at any time for any reason. This right should also be in your license agreement.

✔️Other considerations:

▶️ You invested in your intellectual property, brand, and reputation. While you want to get your name out there, it’s important to maintain control over when and how your logo is used.

▶️ Allowing others to use your logo without written permission can hurt your ability to stop people who are misusing your logo down the road.

Need a trademark license agreement? Send me a message!

Are you spending too much time in Meetings?

One study shows that 15%+ of a person’s job satisfaction is based on how satisfied they are with their work meetings!

5 tips to improve your work productivity and happiness

1️⃣ Look at your calendar with the intent to delete all of your meetings. Ask yourself why you need to keep any of them. Only keep the meetings that would be the best and highest use of your time. Cancel or decline the others and see if you’re more productive.

2️⃣ Try shortening your meetings by 15 minutes each week until you get the best length.

3️⃣ Have a clear purpose and agenda for all meetings or ask for these before you accept a meeting. If the meeting is not the best use of your time then consider declining the meeting.

4️⃣ Do you have daily/weekly/monthly recurring meetings? Try cancelling them and only scheduling those meetings when they are most valuable. Try sharing info via Microsoft Teams, productivity apps like Monday.com, or a shared google doc instead.

5️⃣ Be ok with not being at meetings. Feel confident in your decision to be productive in other ways.

Want more tips? Read “Joy At Work” by Marie Kondo and Scott Sonenshein.

Need an efficient business lawyer? Schedule a free 15 min consult with me!

Does your business use a negative option billing model? Here are 3 key requirements you need to follow.

📖 Negative option billing models – while there are various types, these models typically have a term or condition under which the business may interpret the consumer’s inaction to cancel an agreement or refuse a good or service as acceptance of their offer, including the continuation of the offer
– Some common types: automatic renewal, continuity plans, free-to-pay conversions 

💥📝 In response to an increase in complaints about unauthorized charges and difficult cancellation processes, the FTC recently issued a new enforcement policy statement warning companies that they’ll face legal action if they don’t meet these 3 requirements

📚 Summary of the 3 Key Requirements

1️⃣ Provide clear and upfront disclosures of all material terms of the product/service
✔️ Information about the product/service needed to prevent deception about the characteristics of product/service
✔️ Price increase following the end of the trial period and, if applicable, recurring charges unless consumer takes timely actions
✔️ Price to be billed and frequency of billing
✔️ Deadlines by which the consumer must act to stop charges
✔️ Date(s) each charge is submitted for payment
✔️ How to cancel
✔️ Disclosures must be easily noticeable, easy to understand, and not contain any additional information that undermines the consumer’s ability to understand the disclosures 

2️⃣ Receive consumer’s affirmative consent
✔️ Obtain consumer’s acceptance of the negative option feature separately from any other portion of the entire transaction
✔️ Not contain any additional information that undermines the consumer’s ability to provide expressed informed consent

3️⃣ Offer a simple and easy cancellation method
✔️ Provide cancellation method through the same medium and at least as easy as the method used to buy the product/service
✔️ Do not subject consumers to new offers or impose unreasonable delays to the consumer’s cancellation efforts

🎯 Contact me if you need help making sure your business’s marketing is under compliance with the law!

5 Changes You Need to Know About Mastercard’s New Requirements for Merchants Using a Subscription or Negative Option Billing Model

In an effort to reduce complaints and chargebacks from consumers and stay up to date with federal and state laws, Mastercard’s new requirements focus on point of payment disclosures with an extra set of requirements for negative options.

📅Key dates to know:
📌September 22, 2022: New point of payment disclosure requirements in effect 
📌March 22, 2022: All other requirements in effect 

📚 Quick Summary of Rule Changes for Merchants:

1️⃣ Point of Payment Disclosures
✔️Subscription/Recurring Billing Models 
・Must disclose subscription terms, including price and frequency of billing, and receive affirmative consent of terms
✔️Negative Option Billing Model
・Must disclose the terms and length of the trial period, including any initial charges, and the price and frequency of the following subscription. 
・Disclosures must be on the same screen as the order summary or where consumers enter their card information
・What is not accepted: requiring consumers to click on a link, scroll down the page, or expand a message box to see the terms

2️⃣ Enrollment Confirmation
・Must send a confirmation of enrollment to the consumer’s email or any other electronic method immediately following enrollment
・Confirmation must include the terms of subscription, the terms of a trial (if applicable), and clear instructions on how to cancel the subscription

3️⃣ Receipts
・Must send a receipt after each subscription billing by email or any other electronic method and include clear instructions on how to cancel the subscription

4️⃣ Reminders
✔️Negative Option Billing Model or Subscription/Recurring Billing Models with 6 Month+ Billing Periods
・Must send subscription reminders to consumers by email or any other electronic method between three and seven days before the card is automatically charged
・Notifications must contain the basic terms of the subscription and instructions on how to cancel the subscription prior to each billing date
✔️Additional Requirement for Negative Option Billing Model 
・Must send notifications prior to automatic enrollment in the full plan, inform the consumer that the subscription plan will begin at the end of the trial period unless canceled before the stated date, contain the basic terms of subscription, and instructions on how to cancel the subscription
・Note: Does not apply to high-risk negative option billing merchants offering a trial of a physical good that automatically enrolls consumer into a subscription plan following the end of the trial period 

5️⃣ Electronic Cancellation Method
・Must provide a simple and easy online or electronic cancellation method to subscribers 

🎯 Contact me if you need help with your disclosure, receipt, notification, and cancellation policies!

Here are 5 tips to attract more business.

Grow your business with niche marketing using these helpful tips.
 
1️⃣ Find what you can offer, what pain you can solve
Go deeper. Become an expert in your area.
 
2️⃣ Find out where you can stand out
If your area of expertise is saturated in your region, consider events elsewhere to expand your network.
 
3️⃣ Build trust and true relationships by being honest, ethical, and caring
Find your ideal client and stick with it. Sometimes that means passing on business that doesn’t fit to maximize performance and satisfaction.
 
4️⃣ Make small tests in the market
See what works and doesn’t work before you invest more resources.
 
5️⃣ Keep in touch
Do everything you can to keep in touch with the connections you make. Consider email blasts, connecting on social media platforms, and reaching out when you’re in the same area.
 
Follow for more helpful tips!

Do you provide a warranty for a consumer product or a combination sale of a product and service? Here are 3 essential rules to keep in mind.

The Magnuson-Moss Warranty Act (the Act) sets specific requirements for the warrantor of consumer products and combination sales of a product and service when providing a written warranty. Here are the basics you need to know.
 
1️⃣ Disclosure Rule
✔️ All consumer product warranties must be titled “full” or “limited”
✔️ Limited warranties must be made available in a single, clear, easy-to-read document

2️⃣ Pre-sale Availability Rule
✔️ The warrantor and seller must ensure that warranties are available wherever consumer products are sold, with the exception of products that retail for $15.00 or less
 
3️⃣ Dispute Resolution Rule
✔️ Makes it easier for consumers to take a company to court
✔️ Creates a framework for companies to set up procedures for resolving disputes informally and with minimal expense

📚 The Act also prohibits specific types of conduct
❌ You are not allowed to disclaim or modify implied warranties, such as the warranty of merchantability, during the term of your express warranty or condition warranty service on registration or return of warranty card
❌ You are not allowed to include a tie-in sales provision in your warranty, which ties your warranty coverage to the use of the warrantor’s parts or service providers 
 
📚 State specific warranty laws
✔️ Some states have warranty laws applicable to specific types of products, such as cars or recreational vehicles, and are intended to provide additional protections to the buyer
✔️ Some states have laws specifically applicable to extended warranties or service contracts and are more of a form of insurance
✔️ Check your state for more information! California’s Song-Beverly Act is the strictest state warranty law in America with numerous requirements

Need more guidance on business laws? Message me to learn more about my services that can help you build your business!

Are you selling a product to American consumers? Does it comply with product safety laws and standards? Here are 5 tips.

Be in the know and make sure your product is safe and compliant with these helpful tips.
 
1️⃣ If you make consumer products, register your company on www.saferproducts.gov
✔️Consumer Product Safety Commission (CPSC) reports consumer incidents on this public database website, so when you register, your company can receive reports or notices when an incident has been reported, including who filed the complaint. 
✔️This is important because the CPCS has the authority to ban products deemed dangerous, pursue recalls, and impose significant civil monetary penalties on companies that fail to report violations, such as product defects and safety incidents, in a timely manner. 
 
2️⃣ What are the typical violations reported?
✔️Section 15(b) of the Consumer Product Safety Act (CPSA) requires mandatory reporting on any product within its jurisdiction that 
・fails to comply with product safety standards, rules, regulations, or ban
・substantial risk of injury to consumers
・creates unreasonable risk of serious injury or death
 
3️⃣ Anyone in the distribution chain, such as the manufacturer, importer, distributor, or retailer, has a legal obligation to report any violations
✔️While manufacturers have more information and a higher duty to report violations, retailers also have an obligation to report any information that indicates a problem with a product they have sold. 
✔️The CPSA states that you must report “immediately” (within 24 hours) upon receiving information that reasonably supports the conclusion of a failure to comply with product safety standards. 
✔️The affected party has reasonable time (generally 7-10 days) to investigate the claim and determine if the information is valid and should be reported. Failure to report in a timely manner can result in significant civil monetary penalties and increased compliance requirements.
 
4️⃣ How do you fulfill your duty to report a violation as a retailer or distributor?
✔️There are two ways. 1) File a section 15(b) report. 2) Write a letter to the manufacturer or importer, saying you have received these reports of product incidents or defects that need to be addressed. Send a copy of the letter to the CSPA.
 
5️⃣ Don’t know if a product you’re manufacturing or importing complies with product safety law and standards?
✔️CPSC’s Regulatory Robot (a series of questions) will guide you through important product safety requirements that can be reviewed prior to production or import to ensure your product is safe and compliant for American consumers.

Need a business lawyer to help you make sure your marketing materials are consistent with the law? Message me!

Does your business provide subscription services in California? New changes to California’s Automatic Renewal Law for Subscription Merchants will be in effect in July 2022.

California Governor Gavin Newsom signed new legislation earlier this month to protect consumers and increase transparency. So what does this mean? Here is a quick breakdown.

New notice requirements:

1️⃣ For free trials and promotional periods longer than 31 days
・When a consumer accepts a free gift or trial lasting more than 31 days that turns into an automatic renewing offer (“free gift” excludes a free promotional item or gift different from the subscribed product) OR accepts a promotional or discounted price for an automatically renewing offer in which the promotional period lasts more than 31 days
➡️Notice for an upcoming automatic renewal is required at least 3 days before renewal and up to 21 days before the promotion ends

2️⃣ For offers with an initial term of 1 year or longer
・When a consumer accepts an offer where the initial term is 1 year or longer and automatically continues until the consumer cancels
➡️Notice for an upcoming automatic renewal is required at least 15 days before renewal and up to 45 days before automatic renewal offer renews

📝The notice must clearly and visibly state 
1) that the automatic renewal or continuous service will automatically renew unless the consumer cancels
2) at least one cancellation method
3) for electronically sent notices, a direct link to the cancellation process or an accessible electronic method to direct the consumer to the cancellation process if a link doesn’t exist
4) length of service and additional terms of the renewal period 
5) business contact information

New cancellation requirements:

1️⃣ Merchant must provide an online cancellation process that doesn’t “obstruct or delay the consumer’s ability to terminate the automatic renewal or continuous service immediately.” 

2️⃣ Method of cancellation must be provided in one of the formats below:
・A direct link or button prominently located in the consumer’s account, profile, device, or user settings
・An immediately accessible termination email provided by the business in which a consumer can send to the business without additional information

*Businesses may require account authentication prior to cancellation, but they must also permit consumers to cancel offline, such as a toll-free number, should the consumer be unable or unwilling to authenticate their account.

Need a savvy lawyer to help you make sure your marketing materials are consistent with the law? Message me!

Want to grow your business and build credibility? Here are 4 tips.

Leverage your opportunities to grow your business with these helpful tips.

1️⃣ Ongoing education ➡️ improves business development
✔️ Develop and prove your skills to keep you sharp and relevant
✔️ Gain more confidence in areas of interest
✔️ Helps you become an expert in your field

2️⃣ Community engagement ➡️ builds your personal brand
✔️ Show up with the same business values you have when serving
✔️ Increases visibility in an authentic way
✔️ Strengthens your network

3️⃣ Leadership in a professional organization ➡️ strengthens your credibility
✔️ Pick a few organizations where you can go deep, be active, and serve
✔️ Increases visibility, credibility, and potential for referrals
✔️ Enhances knowledge with further education and peer conversations

4️⃣ Speaking opportunities ➡️ increase your authority
✔️ Ask to be in a speaking rotation in your organizations
✔️ Opportunity to deliver your message from a place of authority and connect with people
✔️ Catapults you in your group and externally when used in your business marketing

Pro Tip: For best results, be as active as possible in your community

Follow for more helpful tips!

Want to build your book of business? Here are 2 effective LinkedIn tips.

Set yourself up for success through leveraging Linkedin with these helpful tips.

1️⃣ Build connections by treating Linkedin as a virtual live networking event

1. Optimize your profile
✔️ Use your headline to share what you do, whom you work with, and a result your target audience can expect from working with you
✔️ Write in 1st person and format your profile to appeal to your target audience
2. Look for people who are good potential clients or strong referral partners
3. Introduce yourself with a connection request
✔️ Goal is to build relationships, so don’t go straight into a sales pitch

2️⃣ Increase exposure by engaging with your target audience

1. Go down newsfeed and look for posts that resonate with your target market
2. Comment on those posts with a specific point you liked or learned
3. Write posts that add value for your target audience
4. Make an influencer list (20 people) who have a big following in your market and make a point to comment and engage with them
✔️ Keep this to 15 minutes/day to stay focused
✔️ You can have someone write your posts to save time, but write your own comments

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