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Want to develop deeper connections and a stronger network?

Written by Alina Lee on . Posted in Blog, Business Tips, Marketing Tips.

  Improve your networking skills with these helpful tips. 

  

1. Send an email to those who have inquired about your business in the last 3 months.  

• Check-in and circle back to their projects. This can be just the reminder they need to move forward or can help keep your business in mind for future work. 

  

2. Check in with your best clients, especially if you haven’t received any recent work. 

• Send an email to reconnect and find out how they are doing. Oftentimes, listening to your clients’ current projects and needs is the path to new projects. 

  

3. Connect with other professionals who provide different services to your same clients. 

• Utilize social media like LinkedIn to contact these professionals. Learn more about their expertise and don’t forget to share how your services can help.  

  

4. Leverage your referral network and make an introduction should your client need another service outside of yours. 

• Connecting others reminds them of your value and understanding of their business. 

  

5. Reach out to those who have provided interesting feedback on recent work. 

• Continue to improve your performance by learning from those who provide feedback when you can. 

  

Follow Aspire Law for more tips.

Are you struggling to get your clients to pay you?

Written by Alina Lee on . Posted in Blog, Business Tips, Marketing Tips.

Are you struggling to get your clients to pay you?

  

Set up an efficient and client-friendly billing system with these helpful tips. 

  

  • Use an online payment system 

– Simplify the client payment process with electronic payment options 

– Have a demand letter of payment template 

– Save time when you need to inform a client of outstanding payments 

– Opens communication to resolve client debt through a fair solution for both parties 

– Can support your case if further action is needed 

 

  •  Have an alternative payment plan 

– May help you get paid in a way that accommodates your client’s situation 

– Can maintain a positive relationship by putting the client’s needs first 

 

  • Understand the rules of debt collection in your area 

– Protect your business and be clear on how to move forward  

  

  •  Dos and don’ts of payment collection 

– Don’t use aggressive or threatening language 

-Be professional and clearly address the problem, amount due, context, action required, deadline, and next steps 

-Be as specific as possible 

-Keep records 

  

Don’t let collecting outstanding payments be awkward. Get paid for your valuable time and work in a professional and relationship-building way. 

  

Follow Aspire Law for more tips! 

 

Are your marketing messages READABLE?

Written by Alina Lee on . Posted in Blog, Marketing Tips.

Why should we have more readable marketing messages?

1. More people will read it!

Studies show that content written at the 6th to 8th grade level can have 18% to 75% more readers than writing at the 9th grade level or higher.

2. People are more likely to share it!

One study shows that content written at the 5th grade level is 15% more likely to be shared compared to average whereas college level material was 20% less likely than average to be shared.

How can you create readable content?

  • Target 6th-8th grade readability, if possible.
  • Use the readability statistics tool built into Microsoft Word
  • Use one of several free online readability tools if you don’t have Word.

Improve Your Marketing with a Marketing Strategy Mission Statement

Written by Alina Lee on . Posted in Business Tips, Marketing Tips.

Q: What’s an example of a marketing strategy mission statement?

A: Here is mine –> “Aspire Law and Alina Lee strive to provide the best industry tips, marketing law insights, and inspiration for marketing professionals and in-house attorneys to help them achieve successful marketing while reducing their legal risk.”

Q: Why should we create a MARKETING-specific strategy statement like this?

A: It’s like having a compass for your marketing! Don’t wander around the woods hoping to bump into your target audience. Have a clear direction for finding them, attracting them, and keeping them engaged!

The purpose of having a clearly defined content marketing strategy mission statement is to help you better focus on sharing valuable, relevant, and consistent content to attract and retain your desired audience to drive profitable customer action–every single time.

Q: Do you have a content marketing strategy statement?

A: Let me know if you’d like referrals to amazing marketing professionals! 

Are You using Strong Headlines?

Written by Alina Lee on . Posted in Marketing Tips.

About 60% – 80% of the time, people ONLY read your headlines!

Are you grabbing their attention or losing them?

This HEADLINE ANALYZER tool created by the Advanced Marketing Institute can help! –> https://lnkd.in/dWxssNb

This FREE tool analyzes your headline and shows you if it will connect with your audience in a deep and emotional way. Strong emotions help people to remember you and your message!

Has a lawyer reviewed your Headlines and ADs? Aggressive Headlines can also lead to legal risk!

Contact Your Ad Attorney at alina@youradattorney.com to set up a free 15 min consultation.

Want others to promote your brand but don’t want to HURT your intellectual property rights?

Written by Alina Lee on . Posted in Business Tips, Marketing Tips.

Here are some pointers when allowing people outside your company to use your logo to promote you:

1️⃣ Get a trademark license agreement in place to avoid eroding your legal rights in your logo.

2️⃣ Draft the license as narrowly as possible. For example, limit use to just their website or certain pre-approved marketing materials.

3️⃣ Make sure they have to get it pre-approved by you before they can use your logo anywhere. This should be in your license agreement.

4️⃣ Keep the ability to end the license at any time for any reason. This right should also be in your license agreement.

✔️Other considerations:

▶️ You invested in your intellectual property, brand, and reputation. While you want to get your name out there, it’s important to maintain control over when and how your logo is used.

▶️ Allowing others to use your logo without written permission can hurt your ability to stop people who are misusing your logo down the road.

Need a trademark license agreement? Send me a message!

Are you following laws like the “30-day Rule” when selling physical products online?

Written by Alina Lee on . Posted in Marketing Law, Marketing Tips.

⤵️ WHAT is the “30-day Rule”?

Federal laws require that when you advertise and sell physical items, you must:

→ Have a reasonable basis for stating or implying that you can ship within a certain time.

OR

→ If you make no shipment statement, you must have a reasonable basis for believing that you can ship within 30 days.

⤵️ WHEN does the 30-day rule apply?

It doesn’t matter how you market the items, how the customer pays, or who reached out first. The 30-day Rule still applies. This is even if the customer orders by mail, phone, or internet.

⤵️ WHAT HAPPENS if you can’t ship in time?

If you accept a customer’s order and then realize you can’t ship the product to them within the time you said or within 30 days, the law requires that you get your customer’s permission for the delay.

If you’re unable to get the customer’s permission (whether phone, email, or otherwise) the law requires that you immediately refund all the money your customer paid for the unshipped items.

Want more marketing law tips? Connect and follow me on LinkedIn!

Want to be more successful with content marketing? Here are 3 tips.

Written by Alina Lee on . Posted in Marketing Tips.

Be more client-centric to boost your brand with these helpful tips.

1️⃣ Know your target audience to create compelling content
✔️ Define your audience, do persona research, and map out your client’s journey
✔️ Research your target audience’s most searched terms and content
✔️ Collect and analyze your audience/clients’ questions
✔️ Build content around their needs, wants, and challenges

2️⃣ Stand out from your competitors
✔️ See what content already exists
✔️ Find what other providers don’t offer or execute well
✔️ Create a strong base of content that is short, easy to understand, and in simple formats
✔️ Have range and depth of content in your area of expertise in one location, like your website, for added convenience

3️⃣ Be up to date on news and trends
✔️ Anchor content to emerging trends or news to win the attention of your audience
✔️ Prepare ahead by keeping track of upcoming events expected in your industry that’ll affect your company, your clients, and your competitors

Don’t forget to be flexible, so you can adapt your content to your audience’s needs, news, trends, and cultural shifts.

Need an ad lawyer? Message me!

Looking to increase your clients? Here are 6 tips.

Written by Alina Lee on . Posted in Business Tips, Marketing Tips.

Nail referral marketing with these simple tips.

1️⃣ Provide excellent client experience
✔️ People want to share good experiences and often want to reward those providers
✔️ Make sure to meet basic customer expectations and make your business process convenient, painless, and client-focused

2️⃣ Make it easy to refer clients to you
✔️ Make it as easy as possible – have a form on your website or a process at the end of service to make referrals painless and easy

3️⃣ Be proactive
✔️ Be more visible in your community – if people know what you do, they can refer you
✔️ Ask for referrals

4️⃣ Build client confidence
✔️ Share positive testimonials
✔️ Share when people are referring you
✔️ Maintain your professional profile on social platforms like LinkedIn

5️⃣ Thank your referrers
✔️ Write an email or even better, a handwritten note – goes a long way to encourage others to keep coming back and referring more people to you

6️⃣ Track your referrals
✔️ Streamline your process to cultivate sustainable growth – track what works and what doesn’t or automate the process with lead-tracking tech

Follow me for more helpful tips!

Building a New Brand? Make Sure to Follow These 2 Steps First.

Written by Alina Lee on . Posted in Marketing Tips.

Strengthen and protect your brand with these 2 steps.

1️⃣ Do a Trademark Clearance Search
Clearing a mark is vital to building a brand. Here are 3 reasons why.
✅ Reduces risk of objection to registration or use of a new mark by competitor or third party
✅ Gives insight into the potential competition by identifying identical or similar marks
✅ Prevents potential future trademark infringement

While it is tempting to save some money and skip this step, not properly clearing a mark (brand name) can have devastating consequences. Protect your brand equity

2️⃣ Check the Availability of Suitable Domain Names
✅ Secure a domain name early in the process to limit the likelihood of a third party registering the same domain name
Saves you from the costs of buying a domain name from a third party or the costs of legal action to enforce rights against cybersquatters
✅ Check domain names featuring potential marks to see if they redirect to a website
If the redirected website is controversial, consider selecting a new mark or proactively obtaining that domain name

Need a business lawyer? Message me!

Are YOU using Strong Headlines?

Written by larissa@dayonebrands.com on . Posted in Marketing Tips.

About 60% – 80% of the time, people ONLY read your headlines!

Are you grabbing their attention or losing them?

This HEADLINE ANALYZER tool created by the Advanced Marketing Institute can help! –> https://aminstitute.com/headline

This FREE tool analyzes your headline and shows you if it will connect with your audience in a deep and emotional way. Strong emotions help people to remember you and your message!

–> Has a lawyer reviewed your Headlines and ADs?

Aggressive Headlines can also lead to legal risk!