FTC highlights the importance of securing your customer’s data in accordance with your Privacy Policy

Written by Alina Lee

The operators of the MoviePass subscription service recently agreed to settle Federal Trade Commission allegations that they failed to take reasonable steps to secure subscribers’ personal data.

MoviePass collected names, email addresses, birth dates, credit card numbers, and geolocation information. MoviePass then stored personal data including financial information and email addresses in plain text and failed to impose restrictions on who could access it despite having a Privacy Policy stating they should use reasonable measures to protect personal information including encrypting customer emails and payment information. For more details (and more wrongdoings) go here.

Your Privacy Policy is important! Make sure your practices align with your Privacy Policy!

Contact me if you need help with creating or revising a solid Privacy Policy!

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About The Author Alina Lee

I am a marketing law attorney who helps marketing agencies and companies with marketing departments protect their brands. In my legal career, I’ve worked at two prominent law firms and in-house at two renowned companies. Through my firm, Your Ad Attorney, I provide end-to-end legal counseling for your front-end marketing, online paywalls, and customer service communications. Plus, I provide up front flat rates on a project-by-project basis with clear turnaround times.

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This blog gives general information about marketing law trends and updates. Nothing on this site is meant as legal advice. Each situation differs on a case-by-case basis depending on the facts presented. Providing this information doesn’t create an attorney-client relationship and readers should not act upon this information without seeking legal counsel.