You will advise sophisticated businesses on a wide range of marketing, advertising, promotions, and consumer-facing legal issues, including:
- Review of advertising and marketing campaigns.
- Advertising claims, substantiation, disclosures, and disclaimers.
- Digital and social media marketing.
- Email and SMS marketing.
- Influencer and talent relationships.
- Sweepstakes, contests, and promotions.
- Loyalty and rewards programs.
- Consumer promotions.
- Sponsorships and branded content.
- Production and advertising agreements.
- Advertising insertion orders.
- Marketing agency agreements.
- Influencer agreements.
- Talent agreements.
- Sponsorship agreements.
- Marketing technology.
- Website and application content.
- Consumer-facing terms and disclosures.
- Marketing-related privacy issues.
- Consumer protection and advertising compliance.
- You will help clients understand not simply whether something is legally permissible, but how to accomplish the business objective while appropriately managing legal and business risk.
You should be comfortable handling or willing to learn a broad range of transactions and soft-IP matters.
You should have or will develop strong practical judgment around indemnification, limitation of liability, warranties, insurance, data security, intellectual property, and other key commercial provisions.