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New Proposed Ruling to Make Usage of AI Voice Calls Illegal

Written by Alina Lee

FCC Chairwoman Rosenworcel announced a proposed Declaratory Ruling that would clearly identify calls made using AI-generated voices as “artificial” sounds under the Telephone Consumer Protection Act (TCPA). As a result, AI calls would be governed by the FCC and the TCPA, which would, according to the news release, “make voice cloning technology used in common robocalls scams targeting consumers illegal.”

Furthermore, the news release states that “FCC will give the State Attorneys General across the country new tools to use to combat these scams and protect consumers”

The FCC issued a Notice of Inquiry (NOI) in November asking for feedback on how developing AI technology will affect the agency’s ongoing efforts to shield customers from unsolicited and unlawful phone calls and texts under the TCPA.

In addition to the announcement, the Biden Administration issued an executive order on AI in October 2023, encouraging the FCC to combat unwanted robocalls and robotexts that are made possible or made worse by AI and to implement AI technologies that improve consumer service by preventing unwanted robocalls and robotexts.

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About The Author Alina Lee

I am a marketing law attorney who helps marketing agencies and companies with marketing departments protect their brands. In my legal career, I’ve worked at two prominent law firms and in-house at two renowned companies. Through my firm, Your Ad Attorney, I provide end-to-end legal counseling for your front-end marketing, online paywalls, and customer service communications. Plus, I provide up front flat rates on a project-by-project basis with clear turnaround times.
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This blog gives general information about marketing law trends and updates. Nothing on this site is meant as legal advice. Each situation differs on a case-by-case basis depending on the facts presented. Providing this information doesn’t create an attorney-client relationship and readers should not act upon this information without seeking legal counsel.