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Are you using text messaging to optimize communication with your clients? Here are 4 tips.

Written by Alina Lee

Boost engagement and client satisfaction through texting with these helpful tips.

1. Use text messages to create a client-centered experience
• 85% of smartphone users prefer text messages to email and phone calls

2. Be clear about expectations of how texting will be used
• Consider adding a texting section to your business agreement to keep your client on the same page

3.Maintain client communication confidentiality, security, and documentation
• Consider using a business texting service – automate certain notifications, keep communication secure, track communication history, and use your office number to keep your personal number private
• Disable message previews
• Consider using a work-only phone
• Consider an encrypted messaging service

4. Be careful of sending marketing texts or automated texts
• Generally, you need the correct prior written approval from your clients to send marketing texts or automated texts. Fines can be as high as $1,500 per unlawful text message!

Need an advertising lawyer to help you comply with text messaging laws? Contact us at Aspire Law

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About The Author Alina Lee

I am a marketing law attorney who helps marketing agencies and companies with marketing departments protect their brands. In my legal career, I’ve worked at two prominent law firms and in-house at two renowned companies. Through my firm, Your Ad Attorney, I provide end-to-end legal counseling for your front-end marketing, online paywalls, and customer service communications. Plus, I provide up front flat rates on a project-by-project basis with clear turnaround times.
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This blog gives general information about marketing law trends and updates. Nothing on this site is meant as legal advice. Each situation differs on a case-by-case basis depending on the facts presented. Providing this information doesn’t create an attorney-client relationship and readers should not act upon this information without seeking legal counsel.